Data mining techniques: For marketing sales, and customer relationship management
Linoff, Gordon S
Data mining techniques: For marketing sales, and customer relationship management by Gordon S Linoff; Michael J.A Berry - 3rd ed. - New Delhi, Wiley, 2013. - xl, 847p.
9788126534722
COMPUTER SCIENCE
DATA MINING
MARKETING MANAGEMENT
005.74068 LIN/D;1
Data mining techniques: For marketing sales, and customer relationship management by Gordon S Linoff; Michael J.A Berry - 3rd ed. - New Delhi, Wiley, 2013. - xl, 847p.
9788126534722
COMPUTER SCIENCE
DATA MINING
MARKETING MANAGEMENT
005.74068 LIN/D;1