Creating new markets in the digital economy: Value and worth
Ng, Irene C. L.
Creating new markets in the digital economy: Value and worth Irene C.L. Ng. - Delhi, Cambridge University Press, 2014 - xx, 238 p.
Includes bibliographical references and index.
9781107461703
INFORMATION TECHNOLOGY--
DIGITAL ECONOMY
TECHNOLOGICAL INNOVATION --
MARKETING RESEARCH
/
658.872 IRE/C
Creating new markets in the digital economy: Value and worth Irene C.L. Ng. - Delhi, Cambridge University Press, 2014 - xx, 238 p.
Includes bibliographical references and index.
9781107461703
INFORMATION TECHNOLOGY--
DIGITAL ECONOMY
TECHNOLOGICAL INNOVATION --
MARKETING RESEARCH
/
658.872 IRE/C