Services marketing people,technology,strategy (Record no. 1109)

MARC details
000 -LEADER
fixed length control field 00505nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130318s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177584502
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOV/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
245 ## - TITLE STATEMENT
Title Services marketing people,technology,strategy
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Place of publication, distribution, etc. South Asia
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 594
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SERVICES MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chatterjee, Jayanta
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Marketing management Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 18/03/2013 319.00 1 658.8 LOV/S 1116 18/07/2014 04/07/2014 18/03/2013 Books