How to write a marketing plan: (Record no. 3370)

MARC details
000 -LEADER
fixed length control field 00558nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107122723.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130828b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749467128
040 ## - CATALOGING SOURCE
Transcribing agency IIITM-K
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WES/H
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John
9 (RLIN) 2331
245 ## - TITLE STATEMENT
Title How to write a marketing plan:
Remainder of title Creating success
Statement of responsibility, etc. by John Westwood
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK,
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 172p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
9 (RLIN) 2332
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
9 (RLIN) 2336
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING PLAN
9 (RLIN) 2338
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 28/08/2013 187.00   658.802 WES/H 3033 03/12/2020 28/08/2013 Books