Marketing: (Record no. 3476)

MARC details
000 -LEADER
fixed length control field 00550nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107122727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140101b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110408
040 ## - CATALOGING SOURCE
Transcribing agency IIITM-K
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ELL/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ellis, Nick et.al
9 (RLIN) 2714
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title A critical textbook
Statement of responsibility, etc. by Nick Ellis et.al
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi,
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 245p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
9 (RLIN) 2715
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
9 (RLIN) 2716
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER RIGHTS
9 (RLIN) 2717
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Marketing management Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 01/01/2014 296.00 2 658.8 ELL/M 3139 03/12/2020 17/12/2014 01/01/2014 Books