Digital analytics for marketing (Record no. 40137)

MARC details
000 -LEADER
fixed length control field 00539nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250123160040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241228s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367456412
040 ## - CATALOGING SOURCE
Transcribing agency KUDSIT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 FER/D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Feroz, A Karim
245 #0 - TITLE STATEMENT
Title Digital analytics for marketing
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xii, 307p.
500 ## - GENERAL NOTE
General note Supplied by Modern Book Centre, TVPM
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Kahan, Gohar F
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre 28/12/2024   658.872 FER/D 8536 28/12/2024 28/12/2024 Books