The roots and uses of marketing knowledge: A critical inquiry into the theory and practice of marketing

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Material type: Text

TextPublication details: Boston, De Gruyter, 2020Description: xvi, 219pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management	Marketing management	658.8 SMI/R (Browse shelf(Opens below))	Available		7006

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Previous	658.8 LOV/S Services marketing people,technology,strategy	658.8 MAT/S Strategies for the future: Understanding international business	658.8 PAR/S Strategic marketing management: A means-end approach	658.8 SMI/R The roots and uses of marketing knowledge: A critical inquiry into the theory and practice of marketing	658.8 ZEI/S Services marketing : Integrating customer focus across the firm	658.800285 MIL/M Marketing data science: Modeling techniques in predictive analytics with R and python	658.800285 MIL/M;1 Marketing data science: Modeling techniques in predictive analytics with R and python	Next

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