Marketing and the customer value chain : integrating marketing and supply chain management

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TextPublication details: Oxon, Routledge, 2022.Description: ix,340pgISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre New Arrivals	658.7 FOT/M (Browse shelf(Opens below))	Available		7636

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Previous	658.575 FLI/M Managing technology and product development programmes: A framework for success	658.575 SON/I Integrated life-cycle and risk assessment for industrial processes and products	658.6 TOF/I Industrial Relations	658.7 FOT/M Marketing and the customer value chain : integrating marketing and supply chain management	658.8 FIS/M Marketing and public relations : the complete guide for managers	658.8 GOR/M Market segmentation: concepts and methods	658.8 HAV/B B2B Marketing text and cases	Next

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