Direct, digital & data-driven marketing

By:

Spiller, Lisa

Material type: Text

TextPublication details: New Delhi, sage, 2020.Edition: FifthDescription: 752pISBN:

9781529708172
9781529708189

Subject(s):

DDC classification:

658.872 SPI/D

Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management	E-Business/ E-Commerce/ E-Enterprise	658.872 SPI/D (Browse shelf(Opens below))	Available		6087

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--

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