Lovelock, Christopher <br/><br/>
Services marketing people,technology,strategy 

 - 5 
 - South Asia  Pearson Education  2006 
 - 594 
<br/><br/><label>ISBN: </label>8177584502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>SERVICES MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV/S