TY  - BOOK
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
AU  - Wirtz, Jochen
TI  - Services marketing people,technology,strategy
SN  - 8177584502
U1  - 658.8 LOV/S 
PY  - 2006///
CY  - South Asia
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING
KW  - SERVICES MARKETING
ER  -