Zeithaml, Valarie A <br/><br/>
Services marketing : Integrating customer focus across the firm 

 - 3 
 - New Delhi  Tata McGraw Hill   2005 
 - 668 
<br/><br/><label>ISBN: </label>70530424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>SERVICES MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI/S