TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
TI  - Services marketing : Integrating customer focus across the firm
SN  - 70530424
U1  - 658.8 ZEI/S 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - MANAGEMENT
KW  - MARKETING
KW  - SERVICES MARKETING
ER  -