TY  - BOOK
AU  - Gatingnon, Hubert
TI  - New products and services development. Vol 3
SN  - 9780857020536
U1  - 658.575 GAT/N.3 
PY  - 2011///
CY  - London
PB  - Sage
KW  - MANAGEMENT
KW  - MARKETING
ER  -