TY  - BOOK
AU  - Rubio, Natalia||Yagüe Guillén, María Jesús
TI  - Customer Loyalty and Brand Management
KW  - trust||online booking purchases||shopping time||engagement||local food||website quality||value chain||shopping frequency||bibliometric analysis||retail||PLS-SEM||structural equation modeling (SEM)||mapping study||attachment||consumer engagement||customer loyalty||e-commerce||brand love||shopping experience||brand||consumer||purchase intentions||transaction costs||website||brand equity||financial performance||behavioural e-loyalty||commitment||satisfaction||re-purchase intentions||earnings||unlisted firms||revisit intentions||B2C tourism online||customer
UR  - https://mdpi.com/books/pdfview/book/1561
ER  -