Kotler, Philip  <br/><br/>
Marketing Management: The millennium Edition 

 - New Delhi  PHI Learning  2001 
 - 131  www.prenhall.com/kotler. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT/M