TY  - BOOK
AU  - Dolnicar, Sara||Grün, Bettina||Leisch, Friedrich
TI  - Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
KW  - Business||Management science||Market research||Statistics 
UR  - https://library.oapen.org/bitstream/20.500.12657/23073/1/1007085.pdf
ER  -