TY  - BOOK
AU  - Florin, Bo||Vonderau, Patrick||Zimmermann, Yvonne
TI  - Advertising and the Transformation of Screen Cultures
KW  - screen advertising, sponsored film, non-theatrical film, cinema studies, media industry studies
UR  - https://library.oapen.org/bitstream/20.500.12657/50158/1/9789048541560.pdf
ER  -