Cases in marketing management 
edited by Kenneth E Clow, Donald Baack 
 - New Delhi,  Sage,  2012. 
 - ix, 523p. 
<br/><br/><label>ISBN: </label>9788132110194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>MARKET ANALYSIS<br/>DIRECT MARKETING<br/>DATA WAREHOUSES
<br/><br/><label>Dewey Class. No.: </label>658.8 CLO/C