TY  - BOOK
AU  - Linoff, Gordon S
AU  - Berry, Michael J.A
TI  - Data mining techniques: : For marketing sales, and customer relationship management
SN  - 9788126534722
U1  - 005.74068 LIN/D 
PY  - 2011///
CY  - New Delhi
PB  - Wiley
KW  - COMPUTER SCIENCE
KW  - DATA MINING
KW  - MARKETING MANAGEMENT
ER  -