Lascu, Dana-Nicoleta International marketing: Managing world wide operations in a changing international environment by Dana-Nicoleta Lascu - New Delhi, Biztantra, 2003. - xiii, 349p. A case book to accompany international marketing ISBN: 9788177223705 Subjects--Topical Terms: MANAGEMENTMARKETING MANAGEMENT Dewey Class. No.: 658.84 LAS/I