Case studies in consumer behaviour 
edited by S RameshKumar 
 - New Delhi,  Pearson,  2013. 
 - viii, 269p. 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>CONSUMER MANAGEMENT<br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUM/C