Keller, Kevin Lane <br/><br/>
Strategic brand management: Building, measuring and managing brand equity 
by Kevin Lane Keller 
 - 5th 
 - Uttarpradesh,  Pearson India Education Services Pvt. Ltd.,  2022. 
 - xxx, 642 p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL/S