Dutta, Kirti <br/><br/>
Brand management: Principles and practice 
by Kirti Dutta 
 - New Delhi,  Oxford University Press,  2012. 
 - xiii, 455 p.  CD 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/> Branding (Marketing) <br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827 DUT/B