TY  - BOOK
AU  - Dutta, Kirti
TI  - Brand management: Principles and practice
SN  - 9780198069867
U1  - 658.827 DUT/B 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand name products
KW  -  Branding (Marketing)
KW  - Product management
ER  -