Kotler, Philip <br/><br/>
Marketing management 
by Philip Kotler et.al.. 
 - 14th ed. 
 - USA,  Pearson,  2016. 
 - xxvi, 750,G10. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INFORMATION SYSTEMS<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING INSIGHT<br/>MARKETING MEMO
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT/M