Buckner, Nicholas <br/><br/>
Essentials of marketing 

 - Wilmington,  Kaufman Press.  2022, 
 - xvi,339. 
<br/><br/><label>ISBN: </label>9781666889062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product development<br/>Direct marketing<br/>Marketing strategy<br/>Marketing plan<br/>Product management<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUC/E