TY  - BOOK
AU  - Buckner, Nicholas
TI  - Essentials of marketing
SN  - 9781666889062
U1  - 658.8 
PY  - 2022///,
CY  - Wilmington
PB  - Kaufman Press.
KW  - Product development
KW  - Direct marketing
KW  - Marketing strategy
KW  - Marketing plan
KW  - Product management
KW  - Consumer behaviour
ER  -