Berger-Grabner, Doris, <br/><br/>
Strategic retail management and brand management :  trends, tactics, and examples / 
Doris Berger-Grabner. 
 - Boston,  Walter de Gruyter GmbH,  2021. 
 - ix, 447.  illustrations (color) ;  24 cm. 
 - De Gruyter Studium .
<br/><br/>Includes bibliographical referenes (pages 419-436) and index. 
<br/><br/><label>ISBN: </label>9783110543834 3110543834 
<br/><br/><label>Nat. Bib. No.: </label>GBC1D7151  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020299870  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.<br/>Product management.<br/>Brand name products--Management.<br/>Strategic planning.<br/>Brand name products--Management.<br/>Product management.<br/>Retail trade--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.87  / BER/S