Smith, Terry <br/><br/>
The roots and uses of marketing knowledge:  A critical inquiry into the theory and practice of marketing 

 - Boston,  De Gruyter,  2020 
 - xvi, 219p. 
<br/><br/><label>ISBN: </label>9783110631142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 SMI/R