TY  - BOOK
AU  - Harvard business review
TI  - HBR's 10 must reads on strategic marketing
T2  - HBR's 10 must reads series
SN  - 9781422189887 (pbk. : alk. paper)
U1  - 658.602 HBR/O 
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index
ER  -