Miller, Thomas W. <br/><br/>
Marketing data science:  Modeling techniques in predictive analytics with R and python 

 - Noida,  Pearson,  2019 
 - xviii, 458p. 
<br/><br/><label>ISBN: </label>9789353065744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800285 MIL/M