TY  - BOOK
AU  - Fotiadis,Thomas
AU  - Folinas,Dimitris
AU  - Vasileiou,Konstantinos
AU  - Konstantoglou,Aggeliki
TI  - Marketing and the customer value chain: integrating marketing and supply chain management
SN  - 9781138394490
U1  - 658.7 FOT/M 
PY  - 2022///
CY  - Oxon
PB  - Routledge
KW  - Marketing
ER  -