TY  - BOOK
AU  - Marchand, Lorraine H
AU  - Hanc, John
TI  - The innovation mindset : : Eight essential steps to transform any industry
SN  - 9780231203081
U1  - 658.575 MAR/I 
PY  - 2022///
CY  - New York
PB  - Columbia Business School
KW  - Product management
KW  - Technological innovations--Economic aspects
KW  - Product design
ER  -