Linoff, Gordon S <br/><br/>
Data mining techniques:   For marketing sales, and customer relationship management 
by Gordon S Linoff; Michael J.A Berry 
 - 3rd ed. 
 - New Delhi,  Wiley,  2013. 
 - xl, 847p. 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMPUTER SCIENCE<br/>DATA MINING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>005.74068 LIN/D;1