TY  - BOOK
AU  - Jill, Dyche
TI  - CRM handbook: A business guide to customer relationship management
SN  - 8178085682
U1  - 658.812 JIL/C 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - CRM
KW  - CUSTOMER RALATIONSHIP MANAGEMENT
KW  - SALES MANAGEMENT
ER  -