TY  - BOOK
AU  - Seethal M V (92217019)
TI  - Bench marking tool for sports analytics
KW  - BENCH-MARKING
KW  - SPORTS ANALYTICS
N1  - Comparative analysis that is comparison of two or more compa- rable alternatives,
processes, products, qualications, sets of data, systems, or the like.
This is also known as Benchmarking, allows to compare dierent data points.
This provides valuable context, helping to set meaningful targets, gain insight
into trends occurring across your industry etc. POWA index is the world's
rst data-driven, real-time sports sponsorship valuation engine. It provides
a denitive market valua- tion by benchmarking rights-holders in relation to
each-other across a wide-range of data-points incorporating traditional media,
digital platforms and fan interactions. Helping brands to optimise their sponsorship
investment strategies and enabling teams, leagues and rights owners
to demonstrate and improve their sponsorship value. Bench-marking tool here
does a comparative analysis on dierent data points like facebook, twitter, instagram
etc. This comparative analysis results can bring untold insights about
the data. The graph- ical representation of this tool gives a quick analytical
look up at where the compared entities stand in the market with respect to
many attributes. This tool is built upon approx 149 Billion data points and
which is being continuously added to the database every day. This enormous
amount of data is the primary building block for this comparative analysis so
called the Bench-Marking Tool
ER  -