Spiller, Lisa, <br/><br/>
Direct, digital & data-driven marketing  

 - Fifth. 
 - New Delhi,  sage,  2020. 
 - 752p. 
<br/><br/> "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"-- 
<br/><br/><label>ISBN: </label>9781529708172 9781529708189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing. <br/>Internet marketing. <br/>Marketing -- Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.872 SPI/D