The ends game: how smart companies stop selling products and start delivering value.
by Marco Bertini
- Cambridge, The MIT Press, 2020.
- xv,180 pages : illustrations ; 24 cm.
- Management on the cutting edge .
Includes bibliographical references and index.
"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--