Bertini, Marco

The ends game: how smart companies stop selling products and start delivering value. by Marco Bertini - Cambridge, The MIT Press, 2020. - xv,180 pages : illustrations ; 24 cm. - Management on the cutting edge .

Includes bibliographical references and index.

"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--

9780262542777


Customer relations--Management--Forecasting.
Customer services--Forecasting.
Consumer goods--Forecasting.

658.812 BER/E