TY  - BOOK
AU  - Bertini,Marco
AU  - Koenigsberg,Oded
TI  - The ends game: how smart companies stop selling products and start delivering value
T2  - Management on the cutting edge
SN  - 9780262542777
U1  - 658.812 BER/E 
PY  - 2020///
CY  - Cambridge
PB  - The MIT Press
KW  - Customer relations
KW  - Management
KW  - Forecasting
KW  - Customer services
KW  - Consumer goods
N1  - Includes bibliographical references and index
N2  - "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--
ER  -