TY  - BOOK
AU  - Zikmund, William G
AU  - Gilbert, Faye W
AU  - McLEOD, Raymond
TI  - Customer relationship management
SN  - 9812530541
U1  - 658.812 ZIK/C 
PY  - 2004///
CY  - Singapore
PB  - Wiley
KW  - CRM
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
KW  - SALES MANAGEMENT
ER  -