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21.
Principles of marketing by Philip Kotler by
Edition: 17th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 KOT/P.

22.
Product strategy and management by Michael Baker by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2009
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.56 BAK/P.

23.
Supply chain management: Strategy, planning and operation by Sunil Chopra by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2022
Availability: Not available: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Checked out (1).

24.
Consumer behavior by Leon G. Schiffman by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2018
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8342 SCH/C.

25.
Concepts of genetics by William S. Klug by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar pradesh, Pearson India Education Services Pvt. Ltd., 2020
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 572 KLU/C.

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