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	21.	Marketing management: Indian Cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Jain, Varsha Krishna, Radha G Narang, Ritu Venkatesh, Shanti Paul, Suresh A Goswami, Susobhan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2018 Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (4)Call number: 658.8 GUP/M, ... Place hold Add to cart (remove)
	22.	Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen Lovelock, Christopher H Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore, World Scientific Publishing Co PLtd. 2022 Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 WIR/S. Place hold Add to cart (remove)
	23.	Managing innovation : understanding and motivating crowds / edited by Alexander Brem (Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany & University of Southern Denmark, Denmark), Joe Tidd (University of Sussex, UK) and Tugrul Daim (Portland State University, USA). by Brem, Alexander Tidd, Joseph, 1960- [editor.] Daim, Tugrul Unsal, 1967- [editor.] Series: Series on technology management ; Volume 32 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, World Scientific Publishing Co PLtd. 2019 Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 BRE/M. Place hold Add to cart (remove)
	24.	The roots and uses of marketing knowledge: A critical inquiry into the theory and practice of marketing by Smith, Terry Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, De Gruyter, 2020 Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 SMI/R. Place hold Add to cart (remove)
	25.	HBR's 10 must reads on strategic marketing by Harvard business review Series: HBR's 10 must reads series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2013 Other title: HBR's ten must reads on strategic marketing Harvard business review's 10 must reads on strategic marketing Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.602 HBR/O. Place hold Add to cart (remove)
	26.	Business to business marketing management : a global perspective by Zimmerman, Alan S Blythe, Jim [author.] Edition: 4th ed. Material type: Text; Literary form: Not fiction Publication details: Oxon, Routledge, 2022 Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 ZIM/B. Place hold Add to cart (remove)

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