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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublication details: Singapore, World Scientific Publishing Co PLtd. 2022.Edition: 9th edDescription: xvii, 665. illustrations ; 29 cmISBN:
  • 9781944659790
  • 9781944659820
Subject(s): DDC classification:
  • 658.8 WIR/S
Summary: "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
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Item type Current library Call number Status Date due Barcode
Books Books Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 658.8 WIR/S (Browse shelf(Opens below)) Available 6892

Includes bibliographical references and index.

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--

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