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1.
Data mining techniques: For marketing sales, and customer relationship management by Gordon S Linoff; Michael J.A Berry by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Wiley, 2011
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 005.74068 LIN/D.

2.
Data mining techniques: For marketing sales, and customer relationship management by Gordon S Linoff; Michael J.A Berry by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Wiley, 2013
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 005.74068 LIN/D;1.

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