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1.
Computational advertising: Techniques for targeting relevant ads Kushal Dave and Vasudeva Varma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States, Now Publishers, 2014
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 659.144 DAV/C.

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Monetization analysis for reuters consumer media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Dissertation note: MSC CS 2015-2017 INT
Availability: Items available for reference: IIITM-K: Not for loan (1).

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Advanced data cleaning and revenue analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Dissertation note: MSC DA 2016-2018 INT
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Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory by
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The Online Advertising Tax as the Foundation of a Public Service Internet by
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Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools by
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Green Persuasion Advertising, Voluntarism, and America’s Public Lands by
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Chapter 16 Media Stereotypes: Content, Effects, and Theory by
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9.
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The Online Advertising Tax A Digital Policy Innovation by
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Trust Management: Key Factor of the Sustainable Organizations Embedded in Network by
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11.
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The New Frontiers of Fashion Law by
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12.
Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Daniel Rowles. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, Kogan Page Limited, 2017
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.9658 ROW/M.

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13.
Tap: Unlocking the mobile economy by Anindya Ghose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, MIT Press, 2017
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 381.142 GHO/T.

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14.
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Precarious Professionals Gender, Identities and Social Change in Modern Britain by
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15.
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Facebook, the Media and Democracy Big Tech, Small State? by
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16.
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Internet and Smartphone Use-Related Addiction Health Problems: Treatment, Education and Research by
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Child Obesity and Nutrition Promotion Intervention by
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Commercial Communication in the Digital Age Information or Disinformation? by
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Trends in Sustainable Buildings and Infrastructure by
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20.
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Travelling Chronicles News and Newspapers from the Early Modern Period to the Eighteenth Century by
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