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1.
Darwin's brands: Adapting for success by Anand Halve by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Sage, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.827 HAL/D.

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2.
Brand Management: An introduction through storytelling by Emmanuel Mogaji by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland, Palgave Macmillan, 2021
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (2)Call number: 658.827 MOG/B, ...

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3.
Strategic brand management: Building, measuring and managing brand equity by Kevin Lane Keller by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttarpradesh, Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.827 KEL/S.

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4.
Brand management: Principles and practice by Kirti Dutta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Oxford University Press, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.827 DUT/B.

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5.
Strategic retail management and brand management : trends, tactics, and examples / Doris Berger-Grabner. by Series: De Gruyter Studium
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Walter de Gruyter GmbH, 2021
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.87 BER/S.

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