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1.
Consumer behavior by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2000
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8342 SCH/C.

2.
Consumer behavior by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2002
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8342 SCH/C.

3.
We are like that: Only understanding the logic of consumer India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Portfolio 2007
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8342 BIJ/W.

4.
Sensory Analysis and Consumer Research in New Product Development by
Material type: Text Text
Online resources:
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1).

5.
Nutrition, Choice and Health-Related Claims by
Material type: Text Text
Online resources:
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1).

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