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1.
The ends game: how smart companies stop selling products and start delivering value. by Marco Bertini by Series: Management on the cutting edge
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, The MIT Press, 2020
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 BER/E.

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Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth by
Material type: Text Text
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Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1).

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3.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore, World Scientific Publishing Co PLtd. 2022
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 WIR/S.

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