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1.
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Customer care by Series: Management Shapers
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Universities Press 2000
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 FRA/C.
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2.
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Customer care by Series: Management Shapers
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Universities Press 2000
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.812 FRA/C;1.
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3.
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Marketing Management: The millennium Edition by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning 2001
Availability: Not available: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Lost (1).
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4.
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Strategic marketing management: A means-end approach by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2002
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 PAR/S.
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5.
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Marketing whitebook 2003-2004: The essential marketer's handbook by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Business World 2004
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 BUS/M.
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6.
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Marketing for hospitality and tourism by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: San Francisco Pearson Education 2002
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 KOT/M.
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7.
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How to write a marketing plan: Creating success by John Westwood by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK, Kogan Page, 2013
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.802 WES/H.
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Darwin's brands: Adapting for success by Anand Halve by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Sage, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.827 HAL/D.
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10.
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Marketing: A critical textbook by Nick Ellis et.al by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Sage, 2011
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.8 ELL/M.
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11.
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Patterns of entrepreenurship by Jack M Kaplan by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Wiley, 2004
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.421 KAP/P.
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Cases in retail management by Srini R Srinivasan; R.K Srivastava by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Biztantra, 2009
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.87 SRI/C.
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15.
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Strategic retail management by Srini R Srinivasan by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Biztantra, 2010
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.87 SRI/C.
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The Ultimate web marketing guide by Michael Miller by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi, Pearson, 2012
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.872 MIL/U.
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